RFD Australia Announces Rebrand to Survitec Group

RFD (Australia) Pty. Ltd., specialist product and service provider for marine, aviation, fire & safety technologies has today announced plans to adopt the identity of its parent company, Survitec Group, and will be implementing the new brand over the coming weeks.

Acquired by Survitec Group in 1991, RFD Australia has spent the last 21 years operating under the RFD name, which was established by Reginald Foster Dagnall in 1920 when he began making liferafts for the British Royal Navy. Since then, the RFD name has become synonymous with marine safety and has established itself as one of the world leading brands in liferafts and lifejackets for both commercial and leisure users.

Commenting on the re-brand, Mark Barker, Managing Director for the Australian business said “We’ve worked hard to grow our business here in Australia, through a combination of acquisitions and through working hard and expanding into new sectors.”

“We’ve been part of Survitec Group for many years now, and having a strong global parent company has helped us to establish us a stable and sustainable business – one that customers can count on for the best range of products, best value and great customer service.”

“Now is the right time to take the next step and adopt the Survitec Group brand so that our customers can benefit fully from our global range of products and services.”

Survitec is a global business employing over 2000 people at over 40 locations and has a further network of around 550 service and distribution centres. The company is a world leader in many of the markets it serves.  It has achieved its leadership position by leveraging on its vast heritage of excellence and by continuing to invest in new technologies that set the pace for the market.

Simon Withey, CEO, Survitec Group added “The Survitec Group of companies incorporates a large number of extremely successful businesses worldwide, all previously going to market under their own trading names”

“By bringing all our businesses under the single Survitec Group name and brand identity, it will make us more recognisable the world-over.  This will ultimately provide customers with what they are asking for –added confidence that they are buying from the world’s market leader.”

Customers of RFD Australia will soon see changes to building signage, vehicle liveries and employee uniforms.  But they can be assured that they will receive the same great customer service and broad range of products and services as before.